Do they like what they're seeing and hearing?

Problems with traditional approaches

People do not have access to their pre-conscious emotional reactions, so cannot tell you what they are. Even when emotions are consciously experienced, they may be difficult to label accurately.

Questioning people about emotions has several well-known pitfalls. They may not want to tell you what they are really feeling. They may tell you what they think you want to hear. They may be reluctant to disagree with what they believe is the popular view. Or they may inflate their ratings to justify their time and effort.

Actionable results with Lucid Neurometrics

There are tremendous advantages to measuring emotional responses directly.

• Get a pure, unfiltered picture of how different messages are being received.
  
• See how people are responding at a "gut level" to your products and brands.
  
• See precisely how your brands compare emotionally to competitive brands in your customers' minds.
• Track trends over time to see if and how emotional reactions are moving in response to advertising and marketing campaigns.

Through proper experimental design, we also can trace how emotional responses are transferred from ads to products to brands to your company.

This information can be invaluable for making tough marketing and product decisions.