Are they paying attention?

Your new product package sits on a shelf among dozens of competitors. Your ad runs in a TV ad break against eight others. Your banner ad campaign appears across hundreds of web pages.

You have spent millions of dollars to put these products and messages in front of your customers. And your competitors are out there countering your every move. Is anyone paying attention?

Problems with traditional approaches

You can't measure the "noticeability" of an ad or product by asking someone to look at it and tell you what they think. By the act of asking, you are replacing the process of natural attention with your question. You become part of the stimulus.

Traditional approaches often try to infer attention from recall or recognition measures. If you remember ad A better than ad B, you must have paid more attention to A. But this approach only measures attention indirectly and does not tell you anything about why or how attention is occurring.

Actionable results with Lucid Neurometrics

The brain registers attention in a number of recognizable and measurable ways.

Know for sure ... using both brain and physiological neurometrics, we can track changes in attention directly and quantitatively, in a variety of real-world contexts.

• Which package design stands out best on the shelf?
• Which TV ad grabs the most attention, and at which points in the ad?
• Will your product placement in the TV show get noticed?
• Did they see your banner ad?
• Will your ad placement in the video game get recognized?