The Research Challenge

The major research challenge facing the software industry is usability testing. How can software developers be sure that their applications are providing users with the right cues, controls, and navigational flow to ensure optimal user experience, minimal errors, intuitiveness, and a sense of accomplishment?

Software usability is the number one complaint among business application users. Providing more usable software is a potential competitive advantage for any software developer.

Why Neuroscience Matters

When people are engaged in tasks that involve concentration, navigation, and goal pursuit, their brains and bodies provide numerous signals that indicate precisely where they are focusing and how they are feeling. These signals, in turn, can be translated into neurometrics that give an element-by-element account of how the application's interface is helping or hindering the task at hand.

Neurometrics can track overall emotional responses to a software application. They can also answer detailed questions such as whether a control or instruction is recognized in a given use case, whether a user is getting frustrated or feeling confident while performing a task, and whether the elements of the application that need to be learned are easy enough to commit to memory. This information can then be used to refine and retest the interface until the application works exactly as it should.

How Lucid Can Help ...