Lucid Systems offers a full suite of research products and services to help you find the unspoken truth behind your products, brands, and messaging.

1. Prism™ Testing Suite
   

   • Pre-packaged tests of products and messages that can be assembled into a unique solution to meet your research needs.
   • Prism™ is Lucid's patent-pending methodology for combining multiple neurometric tests into a single robust measure. By integrating multiple metrics into one overall picture, Prism™ gives you results you can be confident in.
     

2. BrandMindshare™ Metrics
   

   • BrandMindShare™ is a breathrough methodology for measuring and tracking how your brand performs in the minds of your customers and the public.
   • Your BrandMindShare™ score is the ultimate "dependent variable" for calculating the ROI of your marketing and advertising expenditures.

3. Working with Us
   

   • We have devised a fast and convenient way to work with us that gets you the results you need rapidly and at price points that are competitive with all your current research expenditures.

Deeper insights, results you can depend on, and fast turnaround - that's the Lucid value proposition.