Lucid is committed to ethical and transparent research practices

We bring six fundamental values to every project we do.

1. Focus on Actionable Results
   

   We are in business to provide you with research results that directly help you make critical product and marketing decisions.

2. Methodology Neutrality
   

   We are not wedded to any particular approach or methodology. We will always use the right tools for the job, based on the best science available - to answer the questions you need answered.

3. Scientific Transparency
   

   We will share with you all the scientific underpinnings of our research, which is based on published and proven science. We will never refuse to tell you how we acquired the results we deliver to you. We will never claim we have a secret, proprietary process that we can't reveal to you.

4. Access to Expertise
   

   Our scientists are directly involved in our research and are available to you to answer your questions and explain how we derived any results.

5. Client Confidentiality
   

   We will always protect your confidentiality and never reveal anything about our relationship with you without your permission.

6. Ethical Practices
   

   All our scientific procedures, designs, and experiments are pre-approved by a certified Independent Review Board (IRB) for compliance with ethical research practices using human subjects.

In addition we subscribe to tthe principles of ethical neuromarketing practices articulated by Murphy, Illes and Reiner in "Neuroethics of neuromarketing", Journal of Consumer Behavior, 7: 293-308 (2008).