Sensory Experience Test

What It Measures

Emotion valence and intensity, attention, and memory activation associated with sounds, smells, tastes, and touch.

Sensory experience is usually accompanied by a felt sense (conscious experience) of positive or negative feelings, but people are generally very bad at verbally describing or ranking these sensations.

Use It To ...

• Measure sensory reactions that are difficult or impossible to translate into verbal reports
• Quantify consumers' immediate impressions of different sounds, scents, or tastes
• Measure lasting impact of sensory experience on brand and product responsiveness
  (combine with Experience After-Effects Test)
  

How We Report Results

• Stimuli responses compared on 2D valence by intensity graph

Underlying Science

• Facial micro-muscle movement
  
• Physiological response analysis: skin conductance, pupilometry
• EEG Frequency band analysis (alpha desynchronization)
• Event-related potentials (ERP)