Self-Report Validation Test

What It Measures

How traditional opinion reports (attitudes, impressions, preferences, behavior predictions) compare with neurometric responses to products or messages.

Neurometric measures are gathered while people engage in more traditional opinion collection tasks, like filling out an opinion survey form or viewing images of products. Differences or similarities between the two types of measures are collected and compared.

Use It To ...

• Determine whether self-reports reflect true underlying feelings
• Measure the depth of expressed feelings
• Quantify the extent to which self-reports can be relied on for decision-making
• Diagnose discrepancies between traditional research results and marketplace performance

How We Report Results

• Eye tracking heatmaps
• Neurometric results superimposed over survey collection page images
• Standardized 2D self-report vs. neurometrics performance graphs

Underlying Science

• Physiological response analysis: skin conductance, pupilometry, eye gaze tracking
  
• Facial micro-muscle movement (EMG)
• Traditional survey data collection techniques
• Pre- and post-survey event-related potentials (ERP)