Experience After-Effects Test

What It Measures

Whether an experience facilitates or inhibits later responsiveness to stimuli included in or associated with that experience.

For example, a bad experience, such as being frustrated in a web search task, leads to diminished attention to objects encountered during the task, such as the topic of the search or products seen in ads on web pages while searching. In contrast, a good experience facilitates attentiveness to later stimuli relating to the experience.

Use It To ...

• Identify the impacts of ads and product placements embedded in different experiences - online, gaming, entertainment, or task-related
• Determine how an overall experience impacts memory, attention, and emotional response to later messages
• Compare lasting effects of different versions of entertainment experiences
  
• Determine longer-term personal relevance of alternative benefits / problem statements
  (Combine with Benefit Statement Impact Test)

How We Report Results

• Whole-head difference wave maps
• Standardized pre-post facilitation / inhibition ratings for selected stimuli and concepts on a 1-10 scale

Underlying Science

• Semantic and affective priming
• Pre- and post-experience event-related potentials (ERP)