Benefit Statement Impact Test

What It Measures

How person responds emotionally and cognitively to a Problem-Benefit Statement associated with a product, brand, or company.

The extent to which a benefit and its associated problem are personally relevant to an individual, and the extent to which the benefit moderates arousal associated with the problem.

Use It To ...

• Compare and rank implicit responses to Problems and Benefits; especially for topics people may have trouble evaluating verbally, due to sensitivity or ambiguity
• Determine whether Benefit Statements will be seen as congruent with prior product and brand conceptions

How We Report Results

• Whole-head difference wave maps
• Waveform comparison at target electrodes
• Standardized pre-post problem resolution ratings on a 0-10 scale
• Eye tracking heatmaps (while reading benefit statements)
• Standardized valence vs. arousal activation graphs
• Problem-benefit recall and recognition graphs

Underlying Science

• Simulated emotional experience
• Pre- and post-experience event-related potentials (ERP)
• Facial micro-muscle movement (EMG)
  
• Physiological response analysis: skin conductance, pupilometry