About Us

Lucid Systems is a marketing research provider that combines neurometrics with traditional methods and techniques to help communication professionals discover the unspoken truth behind people’s direct experience of creative executions.  If it can be seen, heard, or read, Lucid Systems can measure anyone's pre-conscious reaction to it, cutting through the false statements so prevalent in focus groups and self-reporting.  Lucid Systems effectively partners with research firms, advertisers, media agencies, publishers, and creative shops around the globe.