Lucid Systems was founded in 2006 to bring the capabilities of leading-edge neuroscience to the marketing and product development communities.

Our approach is grounded in established medical and neurological science and is led by our Chief Science Officer, Dr. Fernando Miranda, MD, FAAN.  Dr. Miranda is a practicing neurologist with over 30 years of experience and is also the founder of The Bright Minds Institute, a nationally-recognized clinic devoted to the diagnosis and treatment of learning and brain disorders in children.

Our team consists of top researchers in neuroscience, psychophysiology, psychology, and political science.

We work with some of the best companies in the world and have helped them achieve new research insights using our methods and techniques.

Our lab is located in San Francisco, CA.